Learn where to shop and what to buy in Vienna.
Main shopping areas
- Karntnerstrasse, Graben and Kohlmarkt: These streets, located in the heart of the city's historic centre, are lined with big brands and exclusive boutiques.
- Mariahilfe Strasse: Vienna's longest and liveliest shopping street, you'll find every type of shop here, as well as a number of restaurants and cafes. Venture into the 6th and 7th districts of the Strasse and you'll find some more unusual stores and outlets.
- Naschmarkt: At the city's most famous and oldest market, you'll find all manner of fresh, local produce, as well as a variety of different typical products from the area that you might like to buy as a souvenir, like sweets, honey and wine.
- For handicrafts and presents that are a little different, head to the shops at the Hundertwasser Village.
Depending on the time of year you're planning to visit Vienna, you might be lucky enough to be in the city at the same time as the popular Christmas markets, or Christkindlmarkt. Buy traditional handmade crafts and typical food items while enjoying a steaming cup of Gluhwein, local mulled wine, to warm you up.
The most typical souvenirs to bring back from a trip to the Austrian capital are sweet treats such as the Mozartkugel, balls of pistachio, marzipan, nougat and chocolate that have been made and wrapped in Mozart-themed packaging since the 1890s. Confections such as these are available from shops and markets all over Vienna.
The Sachertorte, a chocolate tart created in 1832, is one of Vienna's most iconic products; while these are beautifully packaged, they may not be the easiest to travel home with as a gift or a reminder for yourself!
Vienna happens to be the place where the first snow globe was created. Many souvenir shops sell these throughout the year, and they make a great traditional gift.